I began studying McLuhan heavily in 2017. Since I had no formal education—or even cursory introduction—to many of the subjects and fields he draws upon in his works, I had no sieve for separating his own idiosyncrasies from the mainstreams of thought within and against which he plays.
The larger part of the past five years, beyond reading and absorbing McLuhan’s primary texts has been, then, to also catch up on what everyone else has taught and learned regarding media, literary criticism, and so-called post-modernity.
That’s because reading McLuhan carefully is to read a guy who was always nitpicking whatever larger, impersonal current of thought everyone around him was being swept up in. Before the early ‘50s, he was always fighting to go against the flow.
In an unpublished polemic he wrote against public intellectual Syndey Hook in the
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