Another post I’ve written exclusively for Default Friend‘s excellent Substack.

Last article, I insisted that nearly everyone who popularizes McLuhan mangles him and his message. Why? If you want to think of causality in the sequential terms of linear cause-and-effect, then there are many causes. (Of course, when you read Laws of Media and Media and Formal Cause, you learn that cause-and-effect account for only a fourth of what causality is… but that formality would be a huge digression at this point.)

So, ahem….

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